When the team at MinutestoSeconds (M2S) came to us, they already had a strong business and the capability to deliver. The challenge was on the other side of the table — consistently getting in front of the right companies and decision-makers across very different markets.

And that wasn't something one generic outreach campaign could solve.

M2S was looking at opportunities across India, the US and other international markets, with different types of buyers, hiring needs and sales conversations. So before doing anything, we spent time understanding their business, the kind of clients they wanted to work with, and where the real opportunities were.

From there, we worked alongside their team to build the outreach, start the right conversations and help move genuine opportunities forward.

Over the course of the partnership, those efforts generated 342 qualified leads, 52 sales meetings, 9 new clients and over $310K in pipeline.

But honestly, the numbers are only one part of the story.

What we're most proud of is what Shubhajit mentions himself — we never felt like an agency sitting outside the business. We became closely involved with their sales process and worked as an extension of their team, from the first conversation to helping move the right opportunities forward.

Here's Shubhajit Kumar, Director at M2S, sharing his experience of working with B2B Cognition.